America’s quickly growing infrastructure has attracted South American aerial lift company AxionLift, owned by the Micrón Fresar Group, into US markets. In 2020, AxionLift established its US headquarters in Miami, FL with servicing locations in Florida and California. AxionLift develops and manufactures hydraulic lifts and hydrocranes that meet international standards ISO 9001 and ANSI A92.2 and has an international presence spanning 20 countries and 5 continents including in Latin America, the Middle East, and Asia. AxionLift would like to provide services for electric companies, tree services, municipalities, and contractors. More specifically, by providing trucks with aerial lifts that allow workers to safely reach heights otherwise unattainable. 

What AxionLift might not realize is the extent to which the market it is entering has been secured by competitors with years of patent investment protecting their innovations. Companies such as Altec Industries have amassed broad portfolios protecting its stake in the bucket truck market, which is the exact market AxionLift appears to be targeting. If AxionLift wants to be able to compete in the US, it needs to realize the value of protecting its products with IP by beginning to develop a US patent portfolio and be aware of the patents of its competitors. Another avenue AxionLift may need to pursue is licensing technology from market leaders like Altec. Find out if AxionLift gets smart and starts patenting by following the Utility Truck Elements Patent Forecast®