CrossBar Media has been working to improve cloud-based closed captioning generation for over a decade. The company's unique approach to aggregate computing of stored captioning data allows it to be extracted for programs playing in real time, or indexing target trending keywords and presenting them more immediately when searched for. Their mission to increase keyword search-ability from scrolling captions stored in the cloud - found anywhere from broadcasts to embedded social media videos - will help revolutionize how enterprises market their content.