In June of 2018, Microgaming Software Systems officially changed its name to Apricot Investments. The decision to re-brand was motivated by Apricot Investments desire to "pursu[e] wider interests in the interactive gambling and gaming industry." Since re-branding itself, Apricot Investments's subsidiary, Microgaming Ventures LLC, has filed multiple patents related to micro-betting. Appointed as CEO of Microgaming Ventures in June of 2018, John Coleman is carrying out the re-branding mission as evidenced by the recent partnership with BGO Entertainment. Announced June 25, 2019, the partnership will make Microgaming Ventures's content available on BGO Entertainment's multi-platform online gaming website.
Sports betting could become one of the biggest industries in America. Since the 2018 Supreme Court decision Murphy v. NCAA invalidated the Professional and Amateur Sports Protection Act, the federal act prohibiting sports betting, billions are now ripe for the taking.
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Sports betting could become one of the biggest industries in America. Since the 2018 Supreme Court decision Murphy v. NCAA invalidated the Professional and Amateur Sports Protection Act, the federal act prohibiting sports betting, billions are now ripe for the taking.