Sleep Number is refreshing their smart-bed lineup in the second half of 2020. On the company's earnings call, CEO Shelly Ibach told analysts that the mattress industry is increasing its focus on technological innovations. The company's new line of smart beds will feature adjustability and temperature control, as well as increased analytics based on heart rate variability and circadian rhythm using their Sleep IQ technology. 

Sleep Number remains committed to increasing their patent portfolio, with a new patent issued on October 15th for an inflatable air mattress system that detects movement and another patent issued on October 22nd for a bed with a logic controller. Sleep Number has focused primary in the Devices category of the Consumer Sleep Technology sector. Sleep Number faces competition in the sector from Tempur Sealy. However, despite the growing focus on technology in the smart bed sector, Tempur Sealy only has 1 document in the Consumer Sleep Technology Sector. In contrast, Sleep Number has 14 documents in the sector. Sleep Number's commitment to patents may result in the company obtaining a greater market share.